Home Uncategorized Rosie Goes Into Business with Oprah, Clears Way for Katie Couric Talk...

Rosie O’Donnell is going to put her new afternoon talk show on Oprah Winfrey’s OWN network.

This column first reported the return of O’Donnell to afternoon on March 19, 2010. But it was unclear whether she’d try syndication again.


Instead, O’Donnell has signed on with OWN, making her the jewel in Oprah’s crown. It’s a coup for Oprah and a coup for Rosie. On OWN Rosie will be able to do what she likes. She won’t have to worry about networks or local channels.

For OWN, a network that doesn’t exist yet, this is the equivalent of Howard Stern leaving terrestrial radio for Sirius. It will put them on the map. Oprah plus Rosie equals a hit.

Meanwhile, Katie Couric has to look at this news and wonder why she’s not planning for her own fall 2011 start in syndication. With Rosie opting out of competition and Oprah off the air, only Ellen DeGeneres is the queen of daytime talk on broadcast channels. Couric — whose CBS News contract ends in May–could make a fortune and have a much better life style should she choose to go this route.

With Rosie’s decision, the whole playing field changes.

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
5 replies to this post
  1. I have been listening to Rosie Radio on Sirius XM since she went on Howard Stern’s show. I love her show and listen to it every day. My wife freaks out that I like Rosie so much.

    MY BIG ISSUE: Oprah took 50 Million Dollars from Sirius to put a channel on their network and does almost nothing outside of her magazine to promote it. She should give that money back. She is almost never on the channel and spends no time making it worth listening to.

    Now she is stealing one of the best personalities on Sirius XM for her network, which is just going to go wrong quickly. Rosie will help, but she is not enough.

    Rosie, I am imploring you: Find a way to keep your radio show going on the side, even if it is once or twice a week. Do several shows in one day and break it up, something. A lot of people love your radio show and you get to be the real you. Beg Howard to go to bat for you to get your staff paid. Fight for this.

    And make Oprah set you up in New York, so you can do your TV and Radio show and still be with your family. None of this makes sense, unless you are broke. And you say you are not, so what is up? And why be on OWN, when a network would be so much better exposed.

  2. Rosie is an undeniable talent who has captivated TV audiences for nearly 20 years, she’s a true original, who brings her authentic voice, dynamic energy and pure passion to everything she does. It was a complete coup for Oprah to get her.
    BTW, nice homophobia RJofNM. Maybe you’re the “jerk” or how did you put it? ah yes “disgruntled lesbian” – yes I think thank qualifies you as the JERK!

  3. I’m sure she will pull a number that comes close to the projections; however, she may not be able to reach the dream level of the same projections. Personally, I think she is crazy and her view of life is more than yesterday, it’s not wanted by many!

    In other words, she is a jerk and just one more old, disgruntled lesbian who thinks the world owes her something.

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