Tuesday, June 30, 2026

Super Bowl: Verizon is Rebooting Jim Carrey’s Awful Movie, “The Cable Guy,” for a Commercial

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I guess the people at Verizon or their ad agency don’t know the history of the Jim Carrey movie, “The Cable Guy.”

It’s terrible. It was in 1996 and it is now. There was no Rotten Tomatoes then, but now “The Cable Guy” has a rotten 54% on the review site, and only a 51% for audience score. No liked it 25 years ago, and no one likes it now.

So Verizon is using its meme for a Super Bowl commercial. Carrey is reproducing his introduction as the guy who comes to fix Matthew Broderick’s cable but becomes eerily obsessed with him. It’s a funny 30 second premise but an interminable and unpleasant movie that no one wants to see again. Broderick has said on numerous occasions he didn’t like it and only did it for the money. Even Ben Stiller disavowed it.

What an odd choice for a Super Bowl commercial.

Go to 9:50 in the below video to see the teaser.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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