Justin Bieber Doubling Down on “Swag” Failure with 2nd Volume of Tanked Album

September 4, 2025 10:14 am

Screenshot 2024-04-27 at 19-35-30 Justin Bieber (@justinbieber) • Instagram photos and videos

Justin Bieber is doubling down on failure.

“Swag II” is coming tonight, a second volume of an album that didn’t sell well.

Indeed, Vol. 1 hasn’t hit 300,000 units. It’s at number 96 on iTunes. Like the 1st “Swag,” this one has no marketing or promotion.

Let the games begin!

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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Justin Bieber Doubling Down on “Swag” Failure with 2nd Volume of Tanked Album

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