Wednesday, May 20, 2026

Justin Bieber: Billboards Go Up for New Album Called “Swag,” Including Song “Therapy Session” — Release Tonight?

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Well, well.

While smoking dope until his eyes are glazed, posting messages about his depression and his belief in fake churches, Justin Bieber seems to have made a new album.

“Swag” appears to be the title. It’s his first album since “Justice” was released in March 2021. A tour following that album was cancelled before it got started, with Bieber incurring a lot of debt.

“Swag” will most certainly go to number 1 immediately on iTunes. But will it have legs? Are there hits? Does anyone care anymore? I guess we’re going to find out.

Tracks include “Therapy Session” and “All I Can Take.” One title is “405,” which may be about getting stuck on life’s highway. Or just getting traffic tickets.

Justin has also launched a merch website called skylrk.com. He’s selling really ugly sunglasses for $200, uncomfortable looking slippers for $180, and $160 hoodies — because there aren’t enough of any of those items in the world.

Keep refreshing…

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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