Wednesday, May 20, 2026
Donate
BusinessMovies

“Superman” Studio is Now DC Comics, Not Warner Brothers: Studio Badging is Gone as Marvel-esque Branding Takes Hold

By Roger Friedman

Share

When the new, very good “Superman” movie opens, you might notice something missing: Warner Bros.

Gone is the Warner shield that opens all their movies. It was at the head of such Warner/DC movies as “The Batman,” “Justice League,” “Man of Steel” and “Batman vs. Superman,” for example.

But not anymore.

But in the new James Gunn world, “Superman” comes from DC Comics only. You won’t see the Warners badge until the very end of the end of the movie’s credits.

This seems to be a new branding effort in the James Gunn-Peter Safran era of DC movies. Marvel doesn’t blast Disney in fans’ faces. Same will now go for Warners.

Gunn and Safran are doing everything they can to distance their new movie from all the previous Warner/DC movies, many of which failed miserably. With “DC Comics” as the presenter, a drawing of the original Superman from the comic books at the head of the movie, they’re sending a clear signal to fans: this is different.

As Bugs Bunny would say, “That’s all, folks!”

Donate to Showbiz411.com

Showbiz411 is now in its 13th year of providing breaking and exclusive entertainment news. This is an independent site, unlike the many Hollywood trades that are owned by one company. To continue providing news that takes a fresh look at what's going on in movies, music, theater, etc, advertising is our basis. Reader donations would be greatly appreciated, too. They are just another facet of keeping fact based journalism alive.
Thank you


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

Read more

In Other News

Hollywood to the Hudson

Company

Trending

Categories

© Showbiz411.com