Sunday, June 16, 2024

Taylor Swift Eras Movie Finally Slowing Down, Off by 54% from Last Week: Novelty Over?


Taylor Swift’s Eras Tour movie may be slowing down. Could it mean not hearing the singer’s name as much?


Eras Tour made $4.8 million Friday night, down 54% from last Friday. That brings the total to $139.8 million. It could cross $150 million over the weekend, but that won’t happen until Tuesday, when Halloween screenings will only cost $13.13 in a promotion.

Is the movie really slowing down? A little. Will it hit $200 million? Eventually. Box office will now be doubly fueled by the release of Swift’s re-made “1989” album, which is projected to sell at 200K copies at least by Thursday night. Her albums and singles are all over the charts and will be until someone in the music biz develops other artists or releases new music.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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