Sunday, March 3, 2024

Box Office: Taylor Swift “Eras” Film Scores $2.8 Mil in Surprise Previews at 2,700 Theaters


Taylor Swift’s Eras Tour movie scored $2.8 million last night in surprise previews at 2,700 theaters.

Swift only announced the previews on Wednesday, throwing a curve ball into the release set for today. Most fans had already bought their tickets for this weekend. Many shows last night were empty-ish.

Predictions are “Eras” will reap $100 million this weekend. Advance sales indicate a wild three day run.

Swift has been very canny otherwise promoting the film. She’s appearing every few days on NFL games with boyfriend Travis Kelce of the Kansas City Chiefs. The pairing has generated ticket sales for, ratings for the NFL, and possible personal upsides that are none of our business!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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