Wednesday, April 24, 2024

Box Office: “Blue Beetle” Squashed Like a Bug with Just $10 Mil Opening, Facing $24 Mil Weekend


I don’t know much about “Blue Beetle” from Warner Bros and apparently no one else does, either.

After a tepid $3 million preview night, “BB” took in less than $7 million on Friday. That’s $10 mil total. It’s facing a disastrous $24 to $28 million opening weekend.

Warner Bros is riding hight on “Barbie” so they may not notice. But “BB” follows “The Flash” in the DC Comics movie trash can. There’s one more DC movie — “Aquaman” — and then the new DC regime kicks in.

You’d have thunk that WB could have leveraged “Barbie” to promote “Blue Beetle,” but they didn’t. So maybe this is all a little intentional. Still the Bug has mixed reviews and a B minus Cinemascore. so we’ll be seeing it on Max pretty soon.

Also dead on arrival: Universal’s “Strays.” This is actually much worse — just $3.4 million for Thursday plus Friday. I can’t make a dog joke because of PETA but frankly This dog won’t hunt.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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