Saturday, April 20, 2024

Disney’s Pixar Has Another Box Office Dud with “Elemental,” Opens $20 Mil Lower Than Failed “Lightyear”


Something has gone very wrong at Disney’s Pixar.

Once the gem of animation, Pixar has found itself on the wrong side of a losing cartoon war.

“Elemental.” their latest, opening Thursday and Friday to just $11.5 million, The three day weekend will come to around $30 million. (I thought Elemental was a cheese, frankly.)

This one follows on the heels of recent losers like ‘Lightyear,” and “Turning Red.” As much as everyone knocked “Lightyear,” it had a $50 million opening weekend. So that’s a drop of 50% according to my calculator.

Red is the operative word here, as these movies are losing money and not attracting audiences. Their best movie in years, “Soul,” won Oscars but had no theater life because of the pandemic.

Pixar is betting on “Inside Out 2.” to get things back to their previous level of success. But that’s not until a year from now.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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