Something has gone very wrong at Disney’s Pixar.
Once the gem of animation, Pixar has found itself on the wrong side of a losing cartoon war.
“Elemental.” their latest, opening Thursday and Friday to just $11.5 million, The three day weekend will come to around $30 million. (I thought Elemental was a cheese, frankly.)
This one follows on the heels of recent losers like ‘Lightyear,” and “Turning Red.” As much as everyone knocked “Lightyear,” it had a $50 million opening weekend. So that’s a drop of 50% according to my calculator.
Red is the operative word here, as these movies are losing money and not attracting audiences. Their best movie in years, “Soul,” won Oscars but had no theater life because of the pandemic.
Pixar is betting on “Inside Out 2.” to get things back to their previous level of success. But that’s not until a year from now.
