As I said earlier in the week, sales for Drake’s “Honestly Nevermind” are not booming.
After a promising first week sales of 210,000, the second week has gone belly up. “Honestly” dropped 66% in its second run, selling just 72,000 copies. Yes, the individual tracks are streaming like crazy. But actual sales are meh.
Take nothing for granted on the charts these days. But the big number 1 again is Bad Bunny. He’s back at number 1, knocking off Drake after one single week.
This is the way of pop now. Hard sales are hard to come by. Take BTS’s “Proof.” With streaming. they’ve sold over 2 million copies. But the real numbers are trickier.
“Proof” has already fallen to number 13 on Luminate/Hits dailydouble.com. Last week’s sales were around 32K and half of those were paid downloads, CDs, and vinyl. But it’s not like the recent old days when BTS was booming. Their sales marketing generation may have finally aged out.