Saturday, April 13, 2024

Chart Update: Drake Falls 66% in 2nd Week, BTS Drops Out of Top 10 With Little “Proof”


As I said earlier in the week, sales for Drake’s “Honestly Nevermind” are not booming.

After a promising first week sales of 210,000, the second week has gone belly up. “Honestly” dropped 66% in its second run, selling just 72,000 copies. Yes, the individual tracks are streaming like crazy. But actual sales are meh.

Take nothing for granted on the charts these days. But the big number 1 again is Bad Bunny. He’s back at number 1, knocking off Drake after one single week.

This is the way of pop now. Hard sales are hard to come by. Take BTS’s “Proof.” With streaming. they’ve sold over 2 million copies. But the real numbers are trickier.

“Proof” has already fallen to number 13 on Luminate/Hits Last week’s sales were around 32K and half of those were paid downloads, CDs, and vinyl. But it’s not like the recent old days when BTS was booming. Their sales marketing generation may have finally aged out.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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