Get ready. Next January at the Grammys it’s going to be Beyonce vs. Adele, Round II. Or III.
Overnight, Beyonce announced her new album, called “Renaissance,” will drop on July 29th. It’s got 16 tracks and lots of merch: four different collectible box sets with t shirts included.
“Renaissance” is also labelled Volume 1, so there may be a Volume 2 down the road.
But this sets up a competition next winter for Album of the Year at the Grammys with Adele. Adele released her “33” album at the end of last year, so it will be eligible at the same time.
Who will win? This time. Beyonce. Hands down. For one thing, “33” just wasn’t that good. Aside from “Easy On Me,” there were no other hits. And Adele stiffed thousands of people on Las Vegas tickets by cancelling her 13 week “Weekends with Adele” at Caesar’s Palace and never rescheduling.
You know Beyonce will pull out all the stops including tracks with husband Jay Z and daughter Blue Ivy. Maybe even sister Solange or a Destiny’s Child reunion track.
What’s interesting here is that this not a surprise drop, as has been Beyonce’s wont for the last decade. “Renaissance” is being thoroughly marketed way ahead of time.