Tuesday, May 28, 2024

KPop Katastrophe for Sony Music: Mega Seller BTS Leaves for Universal Music, Taking Bread and “Butter” with Them

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Yikes.

Sony Music has lost a major recording deal to rival Universal. The Korean K Pop boy band BTS has made a gazillion dollar deal with Universal Music Group. They’re taking their bread and “Butter” — name of the massive hit single this year — to the world’s largest record company.

BTS had been with Sony and The Orchard since they made their presence known in the U.S. Frankly, Sony’s done a great job for them considering all things. They turned their song “Dynamite” and its album into blockbusters, and “Butter” earlier this year melted all over everything.

But BTS’s company, Hybe, bought Scooter Braun’s company earlier this summer for a billion bucks. All Scooter’s deals are at Universal, especially Justin Bieber and Ariana Grande. Word is that Braun flexed his UMG muscle to help this deal along.

Sony is doing just fine without BTS. They’ve got Adele about to land like several armies, plus Lil Nas X, Kid Laroi, and Dominic Fike is out there somewhere. Plus Springsteen will arrive with an E Street Band album next year before his big tour. And Beyonce is hovering with a “surprise”album.

But wow, there is no loyalty in the music biz.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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