Forget NBC and Radio City. Adele will make her TV special with CBS and the produiof the Grammys on November 14th in Los Angeles.
Ben Winston, who produces the Grammys and James Corden’s talk show, will preside, with Oprah Winfrey, of course, and Grammy producer Raj Kapoor.
Plus: Her single, “Easy on Me” has now sold over 200,000 copies — mostly from streaming — since its release on Thursday night. That’s four days. Heading to half a million easily by Thursday night if not more.
The two hour special will feature all the music from the “30” album plus an Oprah interview a la the Harry and Meghan interview from Oprah’s rose garden. A press release says this will be “Adele’s first televised wide-ranging conversation about her new album, the stories behind the songs, life after divorce, weight loss and raising her son.”
CBS will use Gayle King’s “CBS Mornings” show and other programs to leverage publicity. And don’t think for a minute that Adele’s astute manager, Jonathan Dickins, doesn’t realize this will lead to the Grammys at the end of January. It was a smart move to make, although left us surprised since Adele and Dickins had had the relationship with NBC and Lorne Michaels.
Well played!
