Thursday, July 25, 2024

Justin Bieber Sold to the Koreans: Scooter Braun Sells Company to BTS Owners for $1 Billion


Justin Bieber has been sold to the Koreans.

Bieber’s manager, Scooter Braun, has sold his company, Ithaca Holdings, to the group that owns South Korean boy band BTS, HYBE.

“Global opportunities for artists become exponential with this partnership,”Braun said. “This is an opportunity for us to make history and further innovate the music industry.”

“The two companies will work closely together leveraging our proven track records of success, know-how, and expertise to create synergy, transcend borders and break down cultural barriers,” said HYBE chairman and CEO Bang Si-Hyuk.

HYBE now also owns Scott Borchetta’s Big Machine Records, although Borchetta will continue to run it.

Braun’s artists besides Bieber include Ariana Grande, Demi Lovato, and Tori Kelly.

The Carlyle Group, which invested in Ithaca Holdings four years ago, will sell off its minority stake as part of the deal.

HYBE was known until last October as Big Hit Entertainment. That’s when they went public.

Braun made the sale at the right time. The generation for his stars is coming to an end. Bieber’s sales are down, and there is no touring right now. When touring resumes, he’ll be able to package Bieber and Grande well beyond their record sales life, as well as combine them with BTS when their era cools off.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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