Wednesday, June 12, 2024

Radio Makes the Oscar Star: Nominated Movie Song “Seen (Io Si)” Turning into a Surprise Hit


You do know that Diane Warren has 12 Oscar nominations now. Her latest is for “Seen (Io Si)” from the Netflix Sophia Loren movie, “The Life Ahead.”

So guess what? All of a sudden, Laura Pausini’s record, sung in Italian, is getting American airplay.

MediaBase, which tracks radio spins, puts “Seen” at number 19 this week. Eleven stations picked it up, making it the second most added new single of the week, just behind Bon Jovi. The Pausini record had more new “adds” at Adult Contemporary radio than Dua Lipa, Harry Styles, or Taylor whatsername.

And why not? It’s a great record from a talented singer, and writer of dozens of hits from Aerosmith’s “I Don’t Want to Miss a Thing” to Cher’s “If I Could Turn Back Time,” among others.

It’s time for Warren to get her Oscar, and a gold record as Pausini’s single takes on a life of its own!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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