Wednesday, June 12, 2024

Soaps: “Days of our Lives” Jumps in the Ratings for Younger Audience, “Young and Restless” Craters


In the world of soaps, now is the time to pounce if you want ratings. Kids are home from school, or they’ve been home for a long time and have nothing to do.

NBC’s “Days of our Lives” seems to have caught that wave. Ratings released Sunday night for December 14th-18th show a sharp increase in younger aged viewers. For the first time since 2006, “Days of our Lives” was number 1 among 18 to 49 year olds. NBC’s ad department must be popping Champagne bottles.

Overall, the show had an increase of 128,000 viewers from the prior week. That’s big. Head writer Ron Carlivati, the most inventive of soap writers, has hit gold.

On the other hand, there is trouble at CBS’s “The Young and the Restless.” Their ratings for December 14th-18th were down year to year by 642,000 viewers. They haven’t cracked 3 million weekly viewers in a while. There are cracks in all their demo numbers. That’s not good. Their companion show, “The Bold and the Beautiful,” is also off by over 400,000 fans year to year.

It’s time for a cliffhanger or two, I’d say!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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