WEDS AM UPDATE: Beyonce debuted the video for “Spirit” last night on ABC. The video already has 2 million views on YouTube. So does the original video. That’s a total of 4 million. But the single itself has moved up to number 35. It’s interesting that it took the video to ignite fan response. The song on its own was DOA. I am assured however that there are “many singles” on the new “Lion King: The Gift” album coming on Friday.
TUES NIGHT: Last week, it was all “Spirit” for Beyonce. She released a new song and a video from the upcoming new “Lion King.” All signs pointed to a hit because of her huge following.
But this week, there is no “Spirit” for the record, which topped out at number 3 on the iTunes chart and is now at 66.
Elsewhere, “Spirit” is invisible. It’s not on any Spotify streaming charts. On AppleMusic, “Spirit” isn’t on the USA top 50. It appears at number 92 on the Global Streaming chart for Apple Music.
Granted, “The Lion King” soundtrack is number 2 or 3 on iTunes. Fans are getting “Spirit” as part of the album.It also appears on an album Beyonce “curated” coming this Friday called “The Lion King: The Gift” coming on her Parkwood Records.
But as a single, it’s a non-starter. Fans would much rather hear Beyonce sing “Can You Feel the Love Tonight” with Donald Glover, Seth Rogen and Billy Eichner.
Why? Because like some Beyonce songs, “Spirit” isn’t a song. It has no chorus, no lyrics that anyone understands. If you look at most of Beyonce’s records, they are not singable. “Single Ladies” is one of the very few. “Crazy in Love” is constructed from the Chi Lites’ “Are You My Woman?”
But Beyonce can be happy she received 6 Emmy nominations today for her homemade documentary, “Homecoming.” That’s quite an accomplishment itself.