Monday, April 22, 2024

UPDATE Once Powerhouse “Book of Mormon” Has Third Bad Week in a Row as Broadway Box Office Continues Slump


UPDATE I told you last week that the once powerful “Book of Mormon” had gone on discount at ticket brokers, and there are lots of seats available at all shows. I mean, lots.

The box office report yesterday showed a third week in a row of declining sales. “Mormon” is just clearing $1 million. Twice this winter, on February 3rd and March 3rd, the Scott Rudin blockbuster only hit $900,000. No no no. Can’t do that.

“Mormon” may be a bellwether since Broadway overall is in a slump. The new shows are not attracting crowds, with the exception of “Tootsie”– which is doing B+–and “Ain’t Too Proud,” which has the Motown songs and great performances.

“To Kill a Mockingbird” is still killing it for Rudin, even without a Tony nomination for Best Play. It’s performing like a hit musical. But his “Hillary and Clinton” is soft, as is everything else this season.

Cher has done yeoman work publicizing her “Cher Show.” She did whole episodes of The Tonight Show and other programs, and even performed at the Met Ball last night. But “The Cher Show” is struggling, with less than $1 million every week sometimes much less than that. Without any Tony Awards, “The Cher Show” will have trouble getting past Christmas. It’s time to head to Vegas!

So what about “Book of Mormon”? Has everyone seen it? Or is it just that tastes have changed, and singing about raping babies isn’t funny anymore? We may be singing “Goodbye goodbye goodbye” soon if Rudin decides to cut his losses.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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