Wednesday, April 17, 2024

A Dream Deferred: Woodstock 50 is Cancelled as Major Backer, Dentsu, Exits Anniversary Weekend Celebration

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There will not be a three day 50th anniversary celebration of Woodstock.

Dentsu, the main financial backer, has pulled out. The party set for mid August ain’t happening.

Michael Lang, the original producer of Woodstock in 1969, was trying to re-create the magic. But the logistics and money just didn’t come together.

The Dentsu statement: “It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements,” Dentsu said in a statement. “We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.

“But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival.  As difficult as it is, we believe this is the most prudent decision for all parties involved.”

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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