Thursday, April 25, 2024

Total Box Office $65 Million on Lowest Weekend of 2017 and Maybe Of All Time


The total box office for the weekend? $65 million. That’s for all the movies in release this weekend, from the number 1 “Hitman’s Bodyguard” down to the smallest indie film.

“Hitman” took in $10 million, not a huge amount for a movie that features two X Men– Ryan Reynolds and Samuel L. Jackson. But the reviews were tepid at best.

Ignored almost competely is the well reviewed “Logan Lucky” which suffered from lack of a real marketing campaign. Steven Soderbergh’s comeback film took in just $4.4 million.

What’s pretty clear is that the movie biz needs a huge promotional shot in the arm. The Academy and MPAA might think about bringing in a crisis counselor, no kidding.

It doesn’t help that there isn’t much on the release schedule coming soon that’s BIG. September 8th brings Stephen King’ s “It” and on September 22nd we get the “Kingsman” sequel.  But it’s a dry, dry month otherwise.

PS Irony that Tobe Hooper director of “The Texas Chainsaw Massacre” has died at age 74. In Houston, they’re saying on the news, don’t go into your attic during the hurricane unless you bring a chainsaw. It’s a weird tribute to a cool director.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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