Thursday, July 16, 2026

Justin Bieber’s New “Purpose” Album Bundled for 5 Bucks with Shared Taxi Rides

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OK. This is pretty sad. Justin Bieber’s “Purpose” album will be bundled for $5 with shared rides on Lyft, the sort of secondary Uber.

After Janet Jackson bundled free CDs with concert tickets this fall, why not? Anything to put numbers on the pop charts.

I can’t believe Billboard will count these sales.
from the Lyft website:
What do we mean? To get your copy of Purpose for just $5, all you have to do is slide into ‘Bieber Mode’ in the Lyft app between 9 p.m. PST 11/12 and 11:59 p.m. PST 11/19 while supplies last and tap ‘Buy & Ride.’ Then, after you finish at least a $5 ride, we’ll send you a unique download link and credit your account $5 for your next ride.

Here’s a video of Bieber in a Lyft car selling this idea.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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