OK. This is pretty sad. Justin Bieber’s “Purpose” album will be bundled for $5 with shared rides on Lyft, the sort of secondary Uber.
After Janet Jackson bundled free CDs with concert tickets this fall, why not? Anything to put numbers on the pop charts.
I can’t believe Billboard will count these sales.
from the Lyft website:
What do we mean? To get your copy of Purpose for just $5, all you have to do is slide into ‘Bieber Mode’ in the Lyft app between 9 p.m. PST 11/12 and 11:59 p.m. PST 11/19 while supplies last and tap ‘Buy & Ride.’ Then, after you finish at least a $5 ride, we’ll send you a unique download link and credit your account $5 for your next ride.
Here’s a video of Bieber in a Lyft car selling this idea.