Friday, May 24, 2024

Box Office: “Mad 3” Trounces “Prometheus”


In a battle over which title was harder to type over and over, “Madagascar 3” trounced “Prometheus” at the box office this weekend. Even though the latter looked good on Friday night, the cartoon movie was playing on about 900 more screens. Not only that, kids stuffed themselves into theaters on Saturday afternoon and will be back today for more. In the end, “Mad 3” made $60 million for the weekend. “Prometheus” did a very respectable $50 million. They are each huge hits, no matter how you slice it.Interestingly, the two films had almost identical per screen averages. That means “Prometheus” is strong, and will have a very good week coming up.

Also Universal Pictures can be happy. “Snow White and the Huntsman” ends the weekend with a total of $98 million– it’s way out-performed the other Snow White movie, “Mirror Mirror.” Specialty films like “The Best Exotic Marigold Hotel,” “Moonrise Kingdom,” “Peace Love and Misunderstanding,” and “The Intouchables” also had posted good numbers this weekend.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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