Home Celebrity Julia Roberts’ “Fireflies”: No Oscar Gold Coming

I don’t know why Senator Entertainment has finally exhumed “Fireflies in the Garden,” produced by Julia Roberts. They just announced that after three years, Americans can be exposed to this undercooked and rather dull “family drama.” Robert produced it for husband Danny Moder, who did the cinematography. But otherwise, she’s really not a major player in this minor offering.

“Fireflies” has already been released internationally, making a little over $3 million. It was very popular in places where English is a second language, like Germany and Italy. In the United Kingdom, where the audience could understand what was happening, no one went. I guess the idea now is that Ryan Reynolds, who stars in the film, has built up a following.

I thought by now “Fireflies” would be on DVD. I can’t believe it hasn’t been shown on airplanes and elsewhere. Roberts has not turned out to be a great producer. Earlier this year, her “Jesus Henry Christ” was released to general apathy. As for Senator, I thought they’d gone out of business.

Author
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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