Home Movies “Hangover 2” Trailer Controversy: Brilliant Marketing (Yes) or Real Problem (Ha Ha)?

Oh, gee. Suddenly, six days after Warner Bros. uploaded a new trailer for “The Hangover 2,” they make a big announcement that the trailer must be pulled from theaters! It’s too controversial. My hat is off to whoever came up with this plan. Thanks to the so called “scandal,” the trailer has been viewed millions of times on YouTube, reposted everywhere, and turned into an event.

Here it is in case you haven’t seen it: http://www.youtube.com/watch?v=ohF5ZO_zOYU I’m reposting it now, advertising for free! Hello, Warner Bros. (I loved the extra bit about telling distributors to “destroy every copy.” Suckers!)

If there’s something in that trailer that couldn’t have been played in a theater before “The Source Code” or any other film, you tell me. In fact, the trailer looks like a trailer for the original “Hangover” and a half dozen other juvenile, crude, teenage movies. But now it’s cause celebre. Good work, Warner Bros. Everyone fell for it. Now the audience is scouring the internet looking for film trailer, and waiting for a more palatable one, which will launch on April 15th. Get the Oscar ready for marketing and advertising.

In the current, “offensive” trailer, the boys travel to “Thigh-land” — as it is called– for a bachelor party. There’s a monkey involved, and a couple of sexual double entendres. There’s nothing here worse than Ben Stiller with white stuff on his ear from “There’s Something About Mary.” But a fake controversy? Maybe Harvey Weinstein is now head of Warner Bros. marketing. It reeks of his genius at making people curious about a film.

Author
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
1 reply to this post
  1. As soon as I heard of this I knew it was a stunt!
    It looked like a completely normal trailer.

    The Hangover 2 has a strong marketing team. They should go work for Warner Music for 1 week. It would double their sales!!!

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