Home Celebrity “Lincoln Lawyer,” Even with $6 Groupon Coupons, Finishes in 5th Place

I guess the experiment didn’t work. Even though “The Lincoln Lawyer” sold $6 tickets through Groupon, it still finished in 5th place on Friday — and probably for the weekend. The film took in $4.1 million on Friday. It followed “Limitless,” “Battle: Los Angeles,” “Paul,” and “Rango” in that order. Granted, this is a miserable list of films in a dog like March when NCAA basketball and other diversions like the threat of a new Charlie Sheen video keep people away from the movie theaters.  But “The Lincoln Lawyer” got decent reviews, and Marisa Tomei is supposedly very good in it. (She is, always.) So I guess, too, that Bradley Cooper has usurped Matthew McConaughey at the box office. As for the others, for “Battle: Los Angeles.” every time I see the poster I start rooting for the aliens. “Rango” dropped quite a bit; it really made all its money in one week. As for “Lincoln,” it’s hard to say how many people used their $6 tickets on opening night, but you’d have to think most of the Groupon holders went last night or will go tonight. So that means something–either the discounted ticket didn’t help the box office, or attendance was really really bad. What it really did was send a signal that the movie wasn’t good and had to be assisted. Movies are not like CDs. They’re not the same kind of commodity. Lesson learned perhaps.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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