Radio Makes the Oscar Star: Nominated Movie Song “Seen (Io Si)” Turning into a Surprise Hit

March 22, 2021 8:16 pm

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You do know that Diane Warren has 12 Oscar nominations now. Her latest is for “Seen (Io Si)” from the Netflix Sophia Loren movie, “The Life Ahead.”

So guess what? All of a sudden, Laura Pausini’s record, sung in Italian, is getting American airplay.

MediaBase, which tracks radio spins, puts “Seen” at number 19 this week. Eleven stations picked it up, making it the second most added new single of the week, just behind Bon Jovi. The Pausini record had more new “adds” at Adult Contemporary radio than Dua Lipa, Harry Styles, or Taylor whatsername.

And why not? It’s a great record from a talented singer, and writer of dozens of hits from Aerosmith’s “I Don’t Want to Miss a Thing” to Cher’s “If I Could Turn Back Time,” among others.

It’s time for Warren to get her Oscar, and a gold record as Pausini’s single takes on a life of its own!

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Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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Radio Makes the Oscar Star: Nominated Movie Song “Seen (Io Si)” Turning into a Surprise Hit

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