Is Justin Bieber moving to Christian music? Consider this: his most recent public performance was a few days ago, in church. Aside from making guest appearances on other people’s records (Despacito, I Don’t Care), Bieber has pretty much left his career track– one that he’s been on since he was a child.
Bieber’s last album, “Purpose,” came out in 2015. It was followed by a tour that ended in July 2017, abruptly, when he cancelled the last few dates. The tour is said to have grossed $260 million. That sounds like a lot but once you deduct manager’s 20%, expenses, payroll, taxes, etc it’s well below that number. The album sold 1.6 million copies in the US, a total of 4 million including streaming including singles.
Four years is a long time between albums, especially when you’re a teen act. By now Bieber’s fans have moved on to more adult music. The Jonas Brothers tried something like this, but made themselves relevant again going solo. A well crafted comeback has worked. But they really put the time in.
Bieber’s obviously battled depression and anxiety. He also got married this year to Hailey Baldwin, who is also an avowed Christian. Justin’s new world would make it hard to sing about getting it on with babes, partying, etc. So the turn to Christian music isn’t far fetched. The Christian market is huge and would certainly welcome him. But it’s possible his days in the mainstream music world are done. Thanks to Scooter Braun, we can only hope he’s got his money and it’s well invested.
He wrote on Instagram: “Sang at church last night. God is pulling me through a hard season. Having trust in Jesus at your worst times is the absolute hardest. But he is faithful to complete what he started. I also want to thank my wife for being such a huge support in my life through this season.. it says in the bible count it ALL JOY when you face trials of various kinds. Sounds insane considering when u face trials u feel terrible. But if we are grateful and worship god for what we do have in that season there is so much power in that… whatever pain you are going through just keep telling yourself THIS WONT LAST! Love you guys we in this together”
