Sunday, May 24, 2026

Taylor Swift, With Sales of New Album Tapering Down, Gives in to Streaming on Spotify, Other Outlets

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Well, Taylor Swift learned her lesson, swiftly.

Her new album, “Reputation,” has finally landed on streaming services tonight. Spotify, et al now have the pop singer’s latest collection after three weeks of release.

Swift initially stayed off streaming. Her first week of release was huge– 1.3 million. But then sales dropped off fast. This week she’ll come in around 120,000. The party is pooping fast. And tonight, she’s already been knocked off her perch at number 1 on iTunes by U2.

Buzz Angle says she’s sold a total of 1.6 million through Wednesday.

Adding the streaming services should breathe some new life in “Reputation.” But this whole story should serve as a lesson. The “new” cycle even for a star as big as Swift is faster than ever. You basically have one or two weeks on the charts to make your money.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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