All of Katniss Everdeen’s war heroics have not saved LionsGate stock. The price of LGF has dropped from a high of $41.07 on November 12th to just $33.46 this morning.
This is despite or because of “The Hunger Games: Mockingjay Pt. 2.” Even though the company has been churning out press releases about the movie’s success, Pt. 2 is running around $23 million behind its predecessor on a day to day reading. Yes, it’s up to $206 million after 13 days. But the 1st one (which was third in the series) was already at almost 239 million on its 13th day.
Of LionsGate’s 25 top releases in 2015, only two– “Mockingjay Pt. 2” and “Insurgent” — have made over $100 million. The other 23 have not done well, with “Sicario” leading the pack at $46 million. They’ve had huge flops this year like “Mortdecai,” “American Ultra,” and “Knock Knock.”
What could help? How about a cross over movie with “Twilight” vampires having moody romances with the “Hunger Games” crowd? Call it “Divergent: Detergent.”
