Tuesday, May 26, 2026

Michael Jackson Brand Damaged by Poor Sales of New CD and Books

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Considering all the people who write to me screaming about how they love Michael Jackson, etcetera, etcetera, here’s a question: where are you?

Jackson’s much touted CD of new, unreleased, and reconfigured material has been a bust. Forget proclamations that it’s “number 1 in 50 countries” or other such nonsense. In the United States, after four weeks of sales, “XScape” has sold just 286,000 copies.

That’s it, and it’s around number 25 on the album charts. It’s not coming back, either. “Xscape” had one marketing ploy and it’s over. That was the dancing “hologram” on the Billboard Music Awards.

Meantime, two new books about Jackson, pegged to the fifth anniversary of his death on June 25th, are also flops. “Michael Jackson Inc” by Zach O’Malley Greenburg, has done the worst. It’s ranked around number 16,000– sixteen thousand— on amazon.com. That’s pretty much no sales.

“Remember the Time,” an interesting memoir by two former Jackson bodyguards, has done a little better. Deservedly so. That book is up around number 1,320, which means it’s had some sales, good worth of mouth and online reviews. But it’s no best seller.

Maybe the authors of the books are waiting for the death anniversary to do some publicity. I think they should get going now. Those books are not going to revive themselves. Like the CD, they simply haven’t caught on.

The CD, of course, was a bad idea. Remixing and fiddling with Jackson’s unreleased music was a kind of heresy. It served no purpose. Just releasing the demos as they were would have been plenty.

As it is, many good unreleased  songs were thrown out because they’d already been included in the “Bad” 25th anniversary album. There isn’t that much left now in the vaults. Sony would be wise to issue a series of live CDs from concerts.

What do people want of Michael Jackson? The hits, the ones they love, and have ties to. “Billie Jean” and “Beat It” already outlasting the “new” stuff.

Meantime, TMZ has a LOL story about Jackson’s ex-wife and her purported engagement to gay pornographer Marc Schaffel. Apparently, he has a wife. Only on TMZ, my friends, only on TMZ.

 

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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