Friday, May 22, 2026

amFAR Cannes Was A D List Affair with C List Performers: Where Was Hot Pop Star Sombr? His Parents Work for the Company!

Share

amFAR Cannes on Thursday at the Hotel duCap Eden Roc in Antibes was a D list affair, D for desultory.

The performers were Lizzo, Robbie Williams, and Zara Larsson. Robin Thicke was present but it’s unclear if he performed his purloined Marvin Gaye song, “Blurred Lines.” People would rather hear the original, Gaye’s “Got to Give It Up.”

Long gone are the days of Elton John and other superstars who performed at this event when it was meaningful.

If you have to hire Robin Thicke, you know you’re in trouble.

This left people wondering, Where was Sombr? The 20 year old New York popstar has been the talk of the music industry for over a h once year. He was nominated for Grammys, sells out shows, and has big hits like “Back to Friends,” and “12 to 12.”

Sombr would have been an easy booking, you’d think. Both of his parents work for amFAR. Mom Bennah Serfaty is the publicity director for eons. Dad Andy Boose, who also manages his son, has been putting on the amFAR event for as many eons. Couldn’t he have gotten Sombr at a discount?

Alas, amFAR Cannes — which was once a hot ticket — looked like a dreary echo of itself. Sharon Stone, of course, is long gone. Rami Malek might have been the biggest star. There was almost no one of note who’d been at the festival. Stars who were in town — like Penelope Cruz– were absent. Aside from Heidi Klum and Eva Longoria, it’s hard to say who was actually in attendance. The pictures are of people you’ve never heard of!

Despite this lack of star power, amFAR execs are still raking it in. Here’ s a snapshot from their 2024 tax filing:

 

Donate to Showbiz411.com

Showbiz411 is now in its 13th year of providing breaking and exclusive entertainment news. This is an independent site, unlike the many Hollywood trades that are owned by one company. To continue providing news that takes a fresh look at what's going on in movies, music, theater, etc, advertising is our basis. Reader donations would be greatly appreciated, too. They are just another facet of keeping fact based journalism alive.
Thank you


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

Read more

In Other News