I’ve told you before, Kid Rock is not stupid. Or exactly what he seems to be.
The whole redneck thing is a cleverly designed act to bring in right wing, Christian fans.
Sunday night, Kid Rock headlined the Turning Point alternative Super Bowl show and everyone mocked him, even me.
What we didn’t know was that he had other things in mind besides Bad Bunny and Donald Trump. He used the Turning Point show to rebrand himself and release new music. And it worked.
On the show, Kid Rock rebranded under his real name, Robert Ritchie. He also performed a cover of Cody Johnson’s 2021 country hit, “Til You Can’t” with strings and orchestration. It was all designed a while ago. When the show was over, Kid Rock dropped the single. And now it’s number on iTunes.
Kid Rock, aka Ritchie, hasn’t had a hit like this in decades. But he played off the Charlie Kirk audience for himself.
“Til You Want” by Cody Johnson was just a good country song about nostalgia for simpler times. Ritchie added lyrics about Jesus, turning the song into a Christian plea for the old days. It was a good move. Now his version and Johnson’s are in the top 5 on iTunes (although they don’t show up so far on Spotify).
And while Kid Rock will always remain identified with MAGA, the Ritchie version of “Til You Can’t” has nothing to with politics. It just pulls on heartstrings. The underlying message is “Make America great again,” but never explicitly says so.
