Friday, July 3, 2026

MSNBC Peacock Feathers Plucked in Separation from NBC, Will Be Renamed MS NOW As Soon as They Announce It

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MSNBC is the only outlet so far not reporting this story.

The left leaning news org and cable channel will change its name this fall.

MSNBC is losing its peacock feathers in its separation from NBC. It will now be called MS Now for My Source for News Opinion and the World.

It looks in the logo like MS — as in MS Magazine — Now.

You can imagine all the money and time that went into thinking this up, especially the logo.

Why now MS PACMAN?

I digress.

Many MSNBC journalists who doubled at NBC are staying with the channel as it develops its own newsroom and standing as a business.

The evening shows should remain in tact at least for a while to provide continuity. At this point, all the MSNBC shows beat their CNN competitors handily every night.

Meanwhile, for some reason, instead of controlling their narrative, new parent company Versant was the last to make this announcement. Go figure.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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