Friday, July 24, 2026

Star Wars 1999 Phantom Starring Hated Jar Jar Binks Number 2 at Box Office, Beats Fading “Challengers”

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When “Star Wars: Attack of the Phantom Menace” was released in 1999, there was a lot of backlash. The Jar Jar Binks character was relentlessly mocked, and remains the most loathed character of the franchise.

And yet: “Phantom” was re-released to theaters this weekend for its 25th anniversary and finished in second place. “Phantom” beat everything including last week’s number 1, the fading “Challengers.”

Maybe Jar Jar Binks deserves an apology.

The number 1 movie this weekend is “The Fall Guy,” which had a surge on Saturday night after a middling opening. Total was $28.5 million, which is three or four million higher than estimated. The Saturday increase by $3 million more than anticipated drove the weekend. The estimate for today is back to normal around $7 million.

“Challengers,” meanwhile, hasn’t really caught on despite having a huge PR push. Also not finding a sweet spot is “Civil War” — and this is despite warnings of a real civil war.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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