Uh oh.
Jennifer Lopez’s “Can’t Get Enough” is DOA.
The single, which appeared 5 days ago, is already gone from the top 100 singles on iTunes.
On Spotify, the single has streamed fewer than 1 million times (that’s not very much). On YouTube, the video has had 3.5 million views, also minimal.
By comparison, Ariana Grande’s “Yes, and?” is number 1, also takes up five other positions on the chart in different incarnations. That video has 14 million views in three days.
It’s tough out there for older artists. Lopez is not alone. Madonna and Mariah Carey would be in the same boat. So it’s not something anti-JLo. It’s just the situation. There’s no place to play her song on the radio. She’s too old for top 40, and disco. The only way to break “Can’t Get Enough” would have been via a TV show or movie.
Also: the wedding video looks like an outtake from one of her movies. So that didn’t help.
Let’s hope she and her advisers take a lesson when the album comes out next month. There’s no such thing as an automatic hit no matter how much press you get on Day 1.
