Friday, July 3, 2026

The Beatles Earned How Much This Week from Spotify Streaming “Now and Then”? Answer Will Shock You

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The Beatles released “Now and Then” 8 days ago, and the song went to number 1 everywhere.

In the UK, they’re listing it on their official charts as number 1 for the week. The same may be true next week for Billboard. Despite the feverish fans of Jung Kook constantly pressing BUY on iTunes, “Now and Then” has been a big hit.

So what’s going on over at Spotify? According to the site, the song has been streamed 17.6 million times. For a band like the Beatles, whose fans would rather have the record or download it than stream, 17 million sounds pretty good.

You’d think the group would be making a fortune, right? But according to Spotify’s revenue calculator, it’s not so much.

Grand total for 17.6 million streams? Drum roll please:

$42,000. That’s forty two thousand dollars. Not millon, or billion. Thousand!

For the Beatles, $42,000 is pocket change. It’s what Paul spends flying to the UK, what Ringo pays for dinner.

But that is the cold, hard reality of Spotify. There’s no money it. Once the Beatles split that money in four and pay taxes on it, and fees to various people, they will literally have enough for lunch and a movie.

And they’re THE BEATLES!

Imagine if they were just a little band, or a middling act whose song people like. This means those acts get chicken feed.

Now you know why Paul and Ringo are each on tour right now. Pass the hat!

By the way, the Beatles’ biggest streaming song is “Here Comes the Sun” with 1.2 billion streams. It was added to the service 8 years ago. Estimated earnings $3-$5 million, before taxes and fees. “Now and Then” has a ways to go!

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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