Tuesday, July 23, 2024

Justin Bieber Left in the Lurch as (Very Rich) Scooter Braun Exits Management After 23 Years


Ariana Grande has a new manager. Demi Lovato does, too.

But as Scooter Braun exits managing artists after 23 years, Justin Bieber is left in the lurch. (Braun’s other artists, like Tori Kelly and Asher Roth, really never made it.)

Scooter leaves management a very rich man thanks to his deal with KPop company Hybe. Merging with Hybe brought him more money than management could have ever done.

But what about Justin? Expecting a child, Bieber hasn’t posted to Instagram in two weeks. He hasn’t released any new music in two years. He also hasn’t been on tour in all that time. For a long time, Bieber has been lost at sea. Now he has no manager.

Scooter at age 42 will go on to become a young philanthropist. He can no longer be connected to an artist’s success or failure, freeing him up from public scrutiny.

But it was Braun who found Bieber on Facebook when he was a child. Now the pop star is 30 and has no apparent plans other than welcoming a baby. Maybe that will be enough.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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