Sunday, April 21, 2024

Jennifer Lopez: Was $20 Mil Investment in New Project Good Idea? Album Slipping, No Singles Charting After 4 Days


Jennifer Lopez has made a big deal about investing her own money in her new project.

JLo says she put $20 million into “This is Me…Now,” the title of her new album, and the video that goes with it on Amazon Prime.

The project unfurled on Thursday night. There are no numbers yet, but there’s some indication of a soft launch.

The album went to number 1 upon release, but now it’s number 4 on iTunes. What goes down on pop charts doesn’t usually come back up.

The album has also not birthed any hot tracks. The lead single, “Can’t Get Enough,” is at number 76. There are no other tracks from the album on the top 100. A good indicator of an album’s strength is it immediately dispersing tracks throughout the top 100. It seems like the fans could indeed get enough.

As for the video, “The Greatest Love Story Never Told” doesn’t hit Amazon Prime until February 27th — next Sunday. By that time, the album and the single may not be in a position to help it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News