CBS says The NFL ON CBS scored the most-watched AFC Championship Game ever, averaging 55.473 million viewers in the early window (3:03-6:12 PM, ET).
The previous record was 54.850 million viewers for Jets-Steelers in the late window (6:42-9:54 PM, ET) on Jan. 23, 2011.
That’s the Taylor Swift effect, which then spilled over to Fox, which had an almost identical number. NFL football was dead? It just shows you, all these things are cyclical.
The games are good, but they’re not better than ever. The fact is, Taylor Swift has turned a whole generation onto football. The love story of Taylor and Travis Kelce is American pie, it’s the saga everyone needs after the pandemic, Trump, and the onslaught of horror every night on TV.
Will the Chiefs win the Super Bowl? Who knows? Will Taylor endorse Joe Biden? Probably, in some way. But imagine a ticker tape parade with Taylor and Travis in a big open convertible! Then they go to the White House, where they’re married in the Rose Garden. It’s going to happen!
