Wednesday, April 24, 2024

Taylor Swift Touchdown: CBS Says Chiefs-Ravens Game Highest Ever Ratings for AFC Championship


CBS says The NFL ON CBS scored the most-watched AFC Championship Game ever, averaging 55.473 million viewers in the early window (3:03-6:12 PM, ET).

The previous record was 54.850 million viewers for Jets-Steelers in the late window (6:42-9:54 PM, ET) on Jan. 23, 2011.

That’s the Taylor Swift effect, which then spilled over to Fox, which had an almost identical number. NFL football was dead? It just shows you, all these things are cyclical.

The games are good, but they’re not better than ever. The fact is, Taylor Swift has turned a whole generation onto football. The love story of Taylor and Travis Kelce is American pie, it’s the saga everyone needs after the pandemic, Trump, and the onslaught of horror every night on TV.

Will the Chiefs win the Super Bowl? Who knows? Will Taylor endorse Joe Biden? Probably, in some way. But imagine a ticker tape parade with Taylor and Travis in a big open convertible! Then they go to the White House, where they’re married in the Rose Garden. It’s going to happen!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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