Beyonce’s Renaissance Tour movie will not approach Taylor Swift numbers.
Opening night including Thursday previews came to just $11 million. Another $12 million is likely tonight and Sunday, bringing the total to $23 million.
You can see the trend already. There are a couple of sold out shows in the major markets. But otherwise Beyonce is not drawing her fans to movie theaters, and certainly not the same as Swift.
One reason for this is that she doesn’t have a great social media relationship. Beyonce is a great singer but not a warm, interactive personality. Swift’s fans are like cult members. Beyonce’s regard her as standoffish royalty. She gave no interviews for the film and ignored the press on the red carpet.
Beyonce also isn’t selling albums particularly, which Swift has now sold over 400,000 just this week.
Still, “Renaissance” has a 100% rating among a few critics on Rotten Tomatoes — few have seen it. It also a 100% audience approval. So at least fans are enjoying it.
