Sunday, May 19, 2024

Box Office: Beyonce’s Renaissance Tour Movie Has Disappointing Opening, Looks at $23 Mil Weekend


Beyonce’s Renaissance Tour movie will not approach Taylor Swift numbers.

Opening night including Thursday previews came to just $11 million. Another $12 million is likely tonight and Sunday, bringing the total to $23 million.

You can see the trend already. There are a couple of sold out shows in the major markets. But otherwise Beyonce is not drawing her fans to movie theaters, and certainly not the same as Swift.

One reason for this is that she doesn’t have a great social media relationship. Beyonce is a great singer but not a warm, interactive personality. Swift’s fans are like cult members. Beyonce’s regard her as standoffish royalty. She gave no interviews for the film and ignored the press on the red carpet.

Beyonce also isn’t selling albums particularly, which Swift has now sold over 400,000 just this week.

Still, “Renaissance” has a 100% rating among a few critics on Rotten Tomatoes — few have seen it. It also a 100% audience approval. So at least fans are enjoying it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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