Meg Ryan and David Duchovny’s romcom, “What Happens Later” is DOA at theaters.
So what does happen later, after the death of a movie? VOD, DVD.
“What Happens Later” comes from Bleecker Street Films, which did a disappointing job marketing the film despite the stars appearing on a few talk shows. The movie made no connection with the public. The press had no grasp of it.
I can say that I never received a press release or screening for it. “What Happens Later” was supposed to have the flavor of a Nora Ephron movie, but there was no effort to promote it that way, especially in New York.
After one week, “What Happens Later” has made just $2 million. Last night, it made the same amount as “Radical,” a movie with no stars that played in 1,000 fewer theaters. That’s how bad things are.
Neither Ryan or Duchovny needs money or has to prove anything in their careers. But it would have been nice to have even a middling hit.