Saturday, July 13, 2024

Box Office: “The Flash” Finds Little Traction with $55 Mil Three Day Weekend, Aiming for $64 Mil Outing


“The Flash” had a tough good weekend.

Total for three days (plus previews) is $55 million, which is lower than the hoped for $60 million.

With tomorrow, the four day weekend will be over $64 million. The $100 million mark is not coming any time soon..

Andy Muschietti’s comic book action film is fun and funny. There are lots of Easter eggs. By now you know George Clooney makes a cameo, and there are plenty of other cool clips and references to older DC Comics movie and TV stars. Warner Bros. says the audience is skewing older. But people of all ages will dig it. For someone as ancient as myself, the nods are a pleasure. Younger people will certainly like Ezra Miller and Sasha Calle.

Whatever happens next for the DC Comics universe, this chapter ends on a high note. Since tomorrow is a holiday, go see “The Flash’ and get a big bucket of popcorn!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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