Wednesday, April 24, 2024

UPDATE “Avatar 2” Opens Lower Than Expected with $53 Mil Thurs-Friday, Subdued Weekend Surprise


Here’s a blue Valentine for James Cameron’s “Avatar 2”:

Friday night looks like it produced $36 million in ticket sales. Adding the $17 million previews, the opening night total would be about $53 million.

That’s the 67th best opening night in box office history.

It’s not a gigantic start. It’s a really good one, but not a great one.

What’s going on? Weather certainly is playing a part. The last couple of days have been treacherous through much of the country. Not even Pandora can make people get in their cars to brave the elements.

But there also may be a sense of “we’ve seen it before.” “Avatar: The Way of the Water” is an animated movie for adults. The messaging is that it’s visually stunning but not dramatically urgent. So it may take a little bit before the box office lights up.

Stay tuned…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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