Wednesday, May 22, 2024

Oscars: Apple Films Wants Best Picture for “CODA,” Will Have Free Showings in US and London


This is interesting. “CODA,” a movie everyone who’s seen it loves, is finally getting a major marketing push from Apple Films.

Apple is putting “CODA” into major market theaters across the US and in London for FREE the weekend of February 25th. Of course they will be close captioned (and I wish all studios including Apple would close caption review links also).

Directed by Sian Heder, “CODA” is nominated for three Oscars: Best Picture, Adapted Screenplay, and Supporting Actor (Troy Kotsur.)

The film premiered at Sundance 2021 and was finally released mid year on Apple Plus TV. But otherwise, it’s had a very low profile. This is a major shot across the Oscar bow by Apple to try and get Academy Award wins. Audiences at a special showing in Los Angeles will have the opportunity to be part of a live Q&A with the cast and writer/director Siân Heder, which will have translators in ASL.

You never know. This might work.

First come, first served. If you love good movies, and want to take your teens to something you can each enjoy and discuss, “CODA” is it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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