Thursday, May 23, 2024

Drizzy Tizzy: After Initial Slow Start, Drake’s “Certified Lover Boy” Soars with 325K Copies in 3 Days


MONDAY UPDATE: After an initial slow start on Friday, Drake’s “Certified Lover Boy” soared over the weekend. Total sales since Friday are 325,000 according to Buzz Angle.

The ratio of streaming to actual sales though is 10 to 1. That’s just 31,000 copies in paid downloads. The rest of it is all streaming.

The singles are selling, thanks to streaming. “Girls Want Girls” is 150,000, all streaming. Individually, all 20 tracks take up the Spotify top 20. They’re all above 100,000 streams since Friday. On Buzz Angle, Drake has the top 5 tracks, period.

But no one is buying “CLB.” What’s the difference? Royalties, yes, are much higher on downloads and CDs. But also, so far no wants Drake’s album in their home, in their hand, on their phone. They’re paying a subscription price to the streaming services and hitting the play button over and over.

Meanwhile, to stoke sales, Drake and Kanye West are having some kind of “feud” totally manufactured, set up, organized to keep interest in their respective albums. “Donda” had a big first week, now has cooled off considerably. “CLB” will do the same. “Donda” has sold 42,500 copies since Friday.

And who’s happy? All the people Drake sampled, which is a long, long list starting with the Beatles. Paul McCartney must be smiling wide this morning.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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