Well, this is different.
The ACM Academy of Country Music Awards are moving to amazon Prime for exclusive streaming.
CBS balked at the price for another showing, and Dick Clark Productions walked away thinking they’d snag another network. They didn’t.
Will country fans go for streaming in big numbers? We’ll see.
“We’re excited to continue to expand our content offerings for Prime Video customers by being the exclusive home for the Academy of Country Music Awards in 2022 and honoring the best in country music,” said Vernon Sanders, co-head of television, Amazon Studios. “Reaching this milestone with our partners at the Academy of Country Music and MRC as the first major awards show to be livestreamed speaks to our dedication and commitment to continue to both entertain and innovate for our audience.”
The 57th edition of the ACMs will air on Amazon sometime next year.