Wednesday, April 24, 2024

WalMart Discovers 60s Soul First With Aretha Franklin, Now with Wilson Pickett Song in Commercial


WalMart really wants Black customers.

Over Christmas, they used Aretha Franklin singing “You’re All I Need to Get By” for their commercials. And the really used it. The Ashford & Simpson song really shined for weeks. You could listen to it over and over.

Now WalMart has moved to its next bit of 60s soul R&B: Wicked Wilson Pickett singing “Hello Sunshine.” Pickett wrote the song, I hope his heirs are getting some nice change for it. They deserve it. Wilson was a great songwriter: “In the Midnight Hour,” “634-5789,” “Land of 1000 Dances.” All credit to him.

Pickett and Franklin came from the Ahmet Eregun run Atlantic Records produced by Jerry Wexler, Tom Dowd, and Arif Mardin. WalMart should keep going with Sam & Dave, Rufus & Carla Thomas, William Bell, and so on. (Actually they did use Sam & Dave’s “Hold On I’m Coming in a great commercial.)


the original:

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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