WalMart really wants Black customers.
Over Christmas, they used Aretha Franklin singing “You’re All I Need to Get By” for their commercials. And the really used it. The Ashford & Simpson song really shined for weeks. You could listen to it over and over.
Now WalMart has moved to its next bit of 60s soul R&B: Wicked Wilson Pickett singing “Hello Sunshine.” Pickett wrote the song, I hope his heirs are getting some nice change for it. They deserve it. Wilson was a great songwriter: “In the Midnight Hour,” “634-5789,” “Land of 1000 Dances.” All credit to him.
Pickett and Franklin came from the Ahmet Eregun run Atlantic Records produced by Jerry Wexler, Tom Dowd, and Arif Mardin. WalMart should keep going with Sam & Dave, Rufus & Carla Thomas, William Bell, and so on. (Actually they did use Sam & Dave’s “Hold On I’m Coming in a great commercial.)