Rihanna — you know, the hottest name in music and fashion — is constantly marketing herself in interesting ways. And just in time for Recession Christmas. (This sort of over the top stuff is what brought down the stock market in 1987 and 2008, btw.)
Now comes her coffee table book called “Rihanna: Luxury Supreme” in three editions, from Phaidon. One of the editions, “Rihanna: Fenty x Phaidon” comes with its own stand a la Kramer’s coffee table book that he debuted on “Regis and Kathie Lee” back in the day, on “Seinfeld.”
There’s a Luxury edition that comes with a marble stand. It’s sold out! “Stoner” is hand-carved in Nazaré, Portugal from a unique piece of solid Pele de Tigre marble with a soft, eggshell finish. Weight: 2,000 lbs.
A cheaper edition, for $175, comes with its own Kramer-esque stand. It’s only 27.3 pounds. (Our main photo.)
- The spine is wrapped with a custom-dyed, rose gold, metallic cloth with the book’s title silkscreened using a clear gloss UV.
- Additional features include: 3 paper stocks, 7 single- and double-page gatefolds, 9 bound-in booklets, 1 tip-in sheet, and a double-sided, removable poster (31-1/2 x 23-5/8 inches | 800 x 600 mm).
- “This Sh*t Is Heavy,” the custom steel tabletop bookstand (measures 18-1/8 x 8-7/8 inches | 460 x 225 mm) created in collaboration with The Haas Brothers is finished in matte, powder-coated green and mirrored silver chrome.
Wait: there’s a $5500 edition that comes on a gold tray. “”Drippy + The Brain,” the custom cast-resin tabletop bookstand (measures 57 x 43-1/2 inches | 1,450 x 1,105 mm ) created in collaboration with The Haas Brothers is plated in an 18-carat gold color with mirror-finish, topped with a cushioned platform made from high-density, laser-cut.” That one weighs 60 pounds, or as much as Rihanna on a diet day.
Listen, this Rihanna ain’t kidding around. She’s not waiting for the royalties from “Work Work Work” to come in. She’s got about 15 different businesses going. Good for her! It doesn’t hurt that she’s not just smart, but really attractive and has a great voice. And now if you want pictures of her, you’ve got them! I think with that gold tray you could chip off a piece for dental fillings, too! All good!
PS I would tell you more, but the Phaidon press release includes no names or numbers. (I see book publicity has gotten no better in 30 years!)