Madonna has made a very wise decision. She’ll tour her “Madame X” album this fall in prestige theaters, and not in arenas.
Live Nation’s very brilliant Arthur Fogel made the announcement, and he’s right on, too. By playing theaters Madonna will cause a commotion, make people fight to see her, and not have to worry about people like…me…writing about her not filling Madison Square Garden. Smart, smart, smart.
Plus, the first shows will be in Brooklyn at BAM at the Howard Gilman Opera House. Very classy. She’ll play there for 7 nights in September, then head to Chicago’s Chicago Theater, and then the Wiltern in Los Angeles. More dates will be announced for Las Vegas, Boston, Philadelphia, Miami, Lisbon, London and Paris. The whole thing could end in a Broadway house– my guess– or at the Beacon Theater.
It’s unclear what the ticket prices will be, but re-sellers will drive them up to a thousand bucks, no doubt. And also unknown if there will be bundles with the “Madame X” album to drive up first and second week sales of the music and ensure Madge a number 1 debut. I would think so.
Given the look of Madonna’s “Medellin” video, this seems like a great idea. “Madame X” is going to look smashing in a theater. And why fight with arenas when you’ve already conquered that…ahem… arena?
PS No word yet, but Maluma as opening act?