Wednesday, April 17, 2024

Madonna Scales Back, Makes Wise Decision to Tour “Madame X” in Prestige Theaters and Not Arenas Where She Can Sell Out Easily


Madonna has made a very wise decision. She’ll tour her “Madame X” album this fall in prestige theaters, and not in arenas.

Live Nation’s very brilliant Arthur Fogel made the announcement, and he’s right on, too. By playing theaters Madonna will cause a commotion, make people fight to see her, and not have to worry about people like…me…writing about her not filling Madison Square Garden. Smart, smart, smart.

Plus, the first shows will be in Brooklyn at BAM at the Howard Gilman Opera House. Very classy. She’ll play there for 7 nights in September, then head to Chicago’s Chicago Theater, and then the Wiltern in Los Angeles. More dates will be announced for Las Vegas, Boston, Philadelphia, Miami, Lisbon, London and Paris. The whole thing could end in a Broadway house– my guess– or at the Beacon Theater.

It’s unclear what the ticket prices will be, but re-sellers will drive them up to a thousand bucks, no doubt. And also unknown if there will be bundles with the “Madame X” album to drive up first and second week sales of the music and ensure Madge a number 1 debut. I would think so.

Given the look of Madonna’s “Medellin” video, this seems like a great idea. “Madame X” is going to look smashing in a theater. And why fight with arenas when you’ve already conquered that…ahem… arena?

PS No word yet, but Maluma as opening act?

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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