Saturday, April 13, 2024

Megyn Kelly Morning Ratings Are So Bad They’re Killing Kathie Lee and Hoda’s Successful Show


Megyn Kelly’s first week at 9am on the Today show was a ratings disaster.

Kelly’s hour was down 12% from when Al Roker and Tamron Hall hosted the 9am Today show hour. Even worse, she was 24% off in they key age demo, from 25 to 54. This week will probably not be any better.

The fear, of course, is that she will affect “Kathie Lee and Hoda” at 10am. And believe me, those ladies will not stand for it. They were down 7% in total viewers. A second week of those ratings will cause a real internal problem. Kathie Lee doesn’t take prisoners. And Hoda is very valued to the main Today show, which is NBC’s cash cow.

Meanwhile, Megyn’s 9am competition is booming. “Live with Kelly and Ryan” has gone up, up, up since its re-launch last spring. And Judge Judy’s “Hot Bench” is huge.

Kelly isn’t making friends at NBC, either. She cut off Tom Brokaw in mid conversation earlier this week, so she could make a plea against gun control.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News